Hello CSA members and farm supporters!
As you know, we are starting a new retail store in Whitefish this summer. If you didn’t know this, you can read about it at this link.
As I mentioned in some of my posts, the goal of this store is to improve the access and convenience of local, nutritious food to our community. But a big part of that is taking control of the narrative around local and organic food. As we set out to name our store, we had initially settled on Harvest. Then we added Farm Collective to it to convey the fact that this is a collaborative effort with many farms in the valley. So Harvest Farm Collective was the leading candidate because it is safe and accurate.
But, for those of you who know us, we view farming as both advocacy and activism. And lately, we’re felt rather fired up about the food system….all the greenwashing, the lack of transparency, the appointment of Tom Vilsack to run the USDA….it’s all a bit troubling. So, we’ve been re-considering our second choice for a store name, which is The Farmers Stand.
This name has a double meaning. It might make you think of the physical display, the farm stand at a market. But it also has the second meaning of Farmers making a stand for what we believe in. And that is really the essence of this store, for us to take a stand for what is right.
The four partners in the store have batted it around long enough, so we’d love to throw it out to all of you for your opinion. Should we play it safe? Should we have a bit more edge? I’ll even give you the 3rd option of offering up your own name.
If you’re willing to help us, please click on this one questions Survey Monkey survey, which will help me track responses. Much appreciated!!